Everyone is creating videos, sharing videos and, most importantly, watching videos. From teens on TikTok to brands creating multi-million-pound adverts, video is truly everywhere and, if used right, can be a potent tool.
Whether you’ve never heard of video marketing or heard it but never used it, we will walk you through all you need to know. Beginning with devising and planning your content, all the way through to production and data collection, we’ve got you covered.
Video marketing means using videos to promote and tell people about your product or service. It can help increase engagement on your digital and social channels, educate your audience, and allow you to reach them with a new medium. If you’ve spent time learning about marketing, one thing that will have jumped out is the focus of video marketing. Before smartphones, most small businesses couldn’t afford to do video marketing. The cost involved in producing and distributing video was huge. Video was for the big players who had the budget to make professional videos and play them on ad breaks during prime-time TV!
In many ways, smartphones changed the rules of the game. And for once, it stacked them in favour of the little guy, not massive corporations. Nowhere is that more evident than with video. Most people carry in their pockets everything they need to create, edit, and publish video content. Add to that some planning and a sprinkling of creativity, and you can make videos that will wow your audience! There’s a saying a picture is worth a thousand words, Multiply that by another thousand; that’s how powerful a video can be!
Visuals tell stories. And while images can evoke emotion and make an impact, video can elaborate on this story and build a connection with your audience. Video content also encourages viewers to want to see more and follow the story further. Evoking emotion doesn’t necessarily mean your viewers end up crying at the end of each video. It can represent anything from fear, rage, sadness, and of course, the best emotion, happiness! Any emotional reaction will likely lead to the viewer taking some action. When it comes to small businesses, people buy from people. You aren’t some massive, faceless corporation. You’re a small business with a unique story to tell. People will always want to know who you are, what you do, why you do it, and why they should choose your product or service. Let them see and feel how much you love what you do! And remember, videos don’t need to be professionally produced and edited. This isn’t about creating a commercial for TV. We’re talking about making and distributing videos where your customers are most likely to be found. Unlike the good ol’ days of TV dinners, consumers are likely not glued to the TV screen during commercial breaks.
As you’re probably aware, Google is the largest search engine on the internet. But did you know they also own the second largest search engine, YouTube? Google was thinking ahead when they purchased the video-sharing platform back in 2006 as they could predict the evolution of video content. By the end of 2022, there’s anticipation that video will make up 82% of traffic on the internet. For that reason, besides just text links, Google includes video links in its search results. You don’t need to be searching for videos specifically, but they will still rank on the main page, as well as the dedicated “Videos” page. They also seem to feature the video content near the top of the results, so therefore, it may organically boost your rank.
Here’s the truth: short videos and social media go together like Bonnie and Clyde. By cracking video creation, you can rule the social landscape. Luckily for you, creating short videos is a piece of cake, and in our Skills Bootcamps in Digital Marketing we are going to show you just how to do it! In no time at all, you will be creating the short videos of your dreams!
We retain 95% of information from video versus only 10% of text. And when it comes to advertising, what good is it if they don’t remember it?