Building a Portfolio

showcase your work to potential clients or employers

Why You Need A Portfolio

Having a portfolio is essential for digital marketers, as it allows them to showcase their best work and demonstrate to potential clients or employers the skills and experience they have in the industry. It demonstrates that the marketer has an understanding of digital marketing trends and strategies, as well as experience with popular tools like Google Ads, Facebook Ads, and Analytics. Having an up-to-date portfolio will also give people in the field a competitive edge as they look to expand their client base. Furthermore, having a professional portfolio helps build trust between prospective clients and digital marketers, showing that you are knowledgeable and capable of delivering results.

How to Build a Digital Marketing Portfolio

Building a portfolio is one of the most important steps for anyone looking to make an impact. A great portfolio will showcase your strengths and experience and give potential clients and employers confidence in your abilities. Here’s how to get started:

Showcase Your Best Work

The best way to demonstrate your proficiency in the field is by showing examples of successful campaigns that you have worked on. Try to include case studies that highlight your achievements. Also, any client testimonials are a great way to show off the work that you do, as well as build trust with those viewing it.

Highlight Any Certifications or Qualifications

If you have taken any courses or received certifications in digital marketing, make sure these are included on your portfolio. This demonstrates a dedication to the field and can help boost your credentials with potential employers and clients.

List Your Software Skills

Make sure potential employers or clients know what tools you can use! Include any software tools you are proficient in such as content management systems (CMS), programming languages, analytics tools, etc.

Awards & Recognition

Don’t forget to list any awards or recognition that you have received from other members of the industry – this could be anything from guest postings on popular blogs or industry awards! It’s also important to remember that having an up-to-date portfolio will give people in the field a competitive edge.

Editable Example Portfolio

Creating a digital marketing portfolio doesn’t have to be difficult – with the help of Canva’s editable templates, you can easily create a professional portfolio. With Canva’s easy-to-use tools and vast library of assets, it’s easy to customize any template to fit your brand and create a customized portfolio that stands out from the crowd. You can then host your portfolio as an e-publication using sites such as where you can sign up for a free account. Below you’ll find an example of a Digital Marketers portfolio that you can adapt to fit your own needs.

Please Note: The figures, examples of work and other statistics used within this template are purely for illustrative purposes.

Access the editable template here: 

If you’d like to create a digital e-brochure then we recommend using and signing up to a free account here: 

Once you’ve downloaded your Portfolio as a PDF from Canva you can then upload it to, add in any links or videos and issuu will display these within your publication ready for you to share with any potential clients or employers.