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Your Online Presence

Join us on this one day workshop, where you will learn about defining goals for your business website. Discover user experience best practices and effective strategies for converting your website visitors into paying customers.

Digital First – arguably your website is the most important part of your online marketing mix. Whether your visitors are making a purchase or enquiring about further information. Your website needs to deliver a great user experience (UX). Find out the UX best practices that will make it as easy as possible for your website visitors to find information about your products or services. And create user journey’s that encourage your website visitors to make an enquiry, register, or make a purchase.

digital marketing strategy

By the end of this course you will be able to:

Create a simple website using WordPress;
Describe the importance of identifying and creating goals for your website;
Decide if you are going to do a self-build or contact an agency;
Understand the importance of SEO pre-build, so that your website has the best chance to succeed;
Understand the importance of continually updating your website to help with SEO and conversions;
Rate and helping to appeal to your visitors through the use of original regular content;
Identify what constitutes a conversion (goal), and identify steps you can take in order to improve your conversion rates;
Open a google analytics account and install the tracking code to your new website;
Create content using the acronym AIDA and how to create content that converts;
Understand what hosting is and how to open an account

92% of consumers said they would prefer to get information from a business website instead of their social media;
88% of small business owners agree a website has made it easier for customers to find their business;
97% would recommend having a website to other small businesses;
84% say that their website is critical to their business
(Data from Verisign)

Do You Want To Do Digital Better?

We at Digital Skills HQ are passionate about delivering top-notch training to business professionals who want to stay one step ahead of the game.

Whether you’re completely new to the world of online or want to specialist training in a specific area of digital marketing, we have a workshop that’s right for you

It’s £250 per student. That’s for a full day’s coaching from one of our digital marketing experts.
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Any Questions?

Regardless of your current skillset or area you’d like some help mastering, we have a workshop that’s right for you. Our coaches are experienced at delivering digital marketing training to individuals currently working within the industry as well as digital novices. So you’re in safe hands. All we ask is that you know how to use a mouse and keyboard. The rest we’ll teach you!

Learners need to bring with them a laptop or notebook in order to do the training we offer. Digital Skills HQ are not expected to provide any working equipment to our students. If you’re learning about something that involves mobile devices and tablets, we highly recommend that you bring those with you as well. Oh and it might be an idea to bring a note pad and pen because there will be lots of information to take in!

Students will be free to use the tea and coffee making facilities at the back of the room whenever they like. But other than that, no refreshments will be provided during the workshops as part of the standard price.

Don’t worry. If for some reason you can’t attend the workshop you booked on, you’ll be able to enrol onto the next date when we’ll be delivering it. One of our friendly administrators will in touch within a few days of the event to arrange it for you.