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Analytics and Data

Data driven marketing is more important than ever if you want to get ahead of the competition. Measure your digital marketing success against tangible KPI’s to find out what is working for your business and what isn’t.

Learn to install the industry standard Google Analytics, understand the various reports available to you and set up goals to track the all important conversion data.

After a thorough introduction to the analytics dashboard, you will go on to create and customise your own dashboard for use within your own business.

digital marketing strategy

By the end of this course you will have gained a firm understanding of the tools available to you within Google Analytics and how to use this information in order to move your business’s online presence forward.

– How to use Google Analytics in order to make business decisions based on fact;
– Create and understand various reports;
– Understand where your traffic is coming from and how it converts;
– Find out which pages of your website are working well and, more importantly, which aren’t so that you can make improvements based on data generated by your site visitors.

Do You Want To Do Digital Better?

We at Digital Skills HQ are passionate about delivering top-notch training to business professionals who want to stay one step ahead of the game.

Whether you’re completely new to the world of online or want to specialist training in a specific area of digital marketing, we have a workshop that’s right for you

It’s £250 per student. That’s for a full day’s coaching from one of our digital marketing experts.
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Any Questions?

Regardless of your current skillset or area you’d like some help mastering, we have a workshop that’s right for you. Our coaches are experienced at delivering digital marketing training to individuals currently working within the industry as well as digital novices. So you’re in safe hands. All we ask is that you know how to use a mouse and keyboard. The rest we’ll teach you!

Learners need to bring with them a laptop or notebook in order to do the training we offer. Digital Skills HQ are not expected to provide any working equipment to our students. If you’re learning about something that involves mobile devices and tablets, we highly recommend that you bring those with you as well. Oh and it might be an idea to bring a note pad and pen because there will be lots of information to take in!

Students will be free to use the tea and coffee making facilities at the back of the room whenever they like. But other than that, no refreshments will be provided during the workshops as part of the standard price.

Don’t worry. If for some reason you can’t attend the workshop you booked on, you’ll be able to enrol onto the next date when we’ll be delivering it. One of our friendly administrators will in touch within a few days of the event to arrange it for you.