Perhaps you’ve heard the term content marketing on the grapevine, but you’re not entirely sure exactly what it is and how it works. If that’s the case and you want to learn about some of the fundamental aspects of content marketing, you’ve come to the right place. Content marketing is just one small part of the world of digital marketing, which, for an outsider looking in, can be incredibly daunting. But fear not; this module will help you find your feet and get familiar with what it’s all about. And, by the end, you’ll be able to tell your friends and colleagues about it!
Starting at the very beginning, what is Content Marketing? In a nutshell, Content Marketing is defined as: “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action”. – The Content Marketing Institute.
First, there’s the content part. That’s stuff like blog posts, articles, podcasts, and videos. Basically, it’s information in written, audible, or visual form. So, what about the marketing part? It’s all about telling your target audience about your products and services, so they want to become customers. That hasn’t changed since marketing first took place in actual markets.
To wrap that all up….
Content Marketing is all about the creation and promotion of good quality content, which, and this is the useful part, drives a specific action or activity. For example, it could increase conversions, acquire links, or encourage social sharing. Of course, if you’re going to the effort to create content, you want it to have the desired effect and to reach and resonate with the right people. If customers can find the information they need, it helps to create loyalty and get people to engage with your business.
We love Google Analytics and believe you will love it too. It is the perfect tool for small business owners to see how their website performs and learn what website improvements to make to increase conversions and sales! At first, Google Analytics can seem scary and complicated, but by the end of this module, you will be using it like a pro and growing your business. With so much information available in Google Analytics and the sheer extent of it, it’s easy for small business owners to feel intimidated and not even know where to start, but don’t worry, we’ve got your back. Analytics and data measuring tools are critical and valuable, from helping you understand your customers to increasing traffic to your website. We will guide you through the process, help you set up your account and give you the knowledge and confidence to understand the substantial amount of data displayed on the home page.
Google Analytics helps you analyse your website traffic. What do we mean by website traffic? This refers to web users who visit your website. Therefore, Google Analytics is a tool that shows you how visitors use your website. You put so much effort into planning digital marketing campaigns via your website it becomes vital to track the results of your time spent, and Google Analytics allows you to do just that! As a small business that wants more customers, leads and sales, you need to manage your reputation online, starting with your website. Google Analytics is a great way to drive growth and build your reputation because it offers insights into user behaviour to help you customise your website for your ideal customer. For example, small businesses use Google Analytics to segment their website traffic by different audience types. You can then use this data to measure the success of your marketing campaigns.
As they say, information is power, and the more information at your disposal, the more you can use your website to establish your reputation and build your empire! If there’s one downside to Google Analytics for small businesses, it’s that the large amount of data in it might overwhelm you, but that’s precisely what we are here for! We will show you how to set it up and navigate, install tracking code, access common reports, set up goals, and more!
